It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

ISBN: 9781591844471

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A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines.

By Roy M. Spence, Jr. with Haley Rushing

Binding: Paperback
Pages: 315
Publisher: Portfolio



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